Corporate Level Strategy

Strategic Planning and Preparing a Business Plan

Strategic Business Planning is the key to driving business success.  Planning as a process should be embedded in an organization and is necessary to guide managers in the company in its implementation.

Organizations in business planning need to ask these fundamental questions — “Has the business environment changed?  Have the views of the management changed significantly about the business scenario in the country, and do we want to change our operating strategies to grow the business or to ensure business survival?”

Overview of Business Planning

1. Basic elements of a business plan
2. Structure of a business plan
3. The planning process overview
4. Common misconceptions in business planning

The company and Its Products

1. Clarifying the Vision and Mission
2. Presenting the key business ideas
3. Business objectives

Understanding the Business Environment

1. SWOT Analysis (Internal analysis)
2. Environmental Analysis
3. Understanding who are your competitors

Leveraging on Knowledge

1. .Understanding the market & growth potential
2. .Market Analysis
3. Determining the business strategies

Planning for Implementation

1. Linking the mission with objectives
2. Settling department priorities
3. Key success factors

Linking Budgets to the Business Plan

1. Sales budgeting
2. Competitor intelligence and how it affects the sales budgets
3. The Sales challenge & phasing

Budget for Expenses

1. Budgeting for expenses
2. Phasing out the budgets

Agreeing Profit targets in the Plan

1. Profit assumptions different scenarios

In order to plan successfully senior management  need to have a good understanding of what needs to be included in a business plan ;  must know how to link a strategic business plan to the company’s vision and mission;  how  to  draw   the   plan  to  deliver  business objectives;  and understand the  relationship of budgeting to a  business plan.