Strategic Planning Models
The strategic planning process involves defining where you are now, where you want to go and how you can best get there. There are four conceptual strategic planning models for creating a strategic plan for large, medium and small companies.
Strategic Planning Model A
•Formulate the task
•Develop inputs
•Evaluate alternative courses of actions
•Define major objectives
•Define major strategies and policies
•Develop medium-range detialed plans
•Determine needed current decisions
•Monitor performance
•Recycle annually
Strategic Planning Model B
•Define the company we want
•Analyze our customers
•Analyze our industry
•Ask: What are the opportunities and threats for us?
•Ask: What are our strengths and weaknesses?
•Ask: What strategies are identifiable?
•Evaluate alternative strategics
•Develop objectives
•Prepared detailed plans to implement strategies
•Develop contingency plans
•Translate plans into budgets
•Monitor performance
•Recycle annually
Strategic Planning Model C
•Develop pragmatic understanding of strategic planning in general and for a small company in particular literature, engaging a management consultant, attending professional seminars for managers and make visits to companies doing planning is important.
•Identification of strengths, weaknesses, opportunities, threats in underlying planning
•Identification of strategies to exploit opportunities and avoid threats
•Evaluation and slection of strategies
•Implementation plans for priority strategies
•Formulating major company aims – mission, purposes and philosophy, specific long range objectives (sales, profit, market share etc)
•Monitor performance
•Recycle annually
Strategic Planning Model D
•Where we are ?
•Where do we want to go?
•Can we get there?
•Which strategies will achieve which aims
•What decisions must be made now to get there?
•Monitor performance
•Recycle annually